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Meta tags are a good way to optimize how your site looks in search engines (This is called SEO - search engine optimization) as well as to help search engines find and classify you. They're not an instant solution, but help is still help, right?
Meta tags go between your <head> and </head> tags. Typically they are placed immediately after your title. There are two types of meta tags that are the most commonly used, and those are the ones I will cover.
The meta description allows you to add a short (1-2 sentence) description of your site or page and often this description is what search engines will display. Be smart about this - it could influence whether potential visitors want to click your page link or not. Meta description tags look like this:
Google does pay attention to meta descriptions. It is helpful if you add individual meta descriptions for each page. The other commonly used meta tag is the meta keywords. Most search engines that use keywords will only register up to the first 255 characters in your keywords tag, so choose them carefully and separate them by a comma. It looks like this: Google ignores meta keywords, but many other search engines still use them! So there you go, good luck customizing your pages with meta tags! |